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Article 16

Keonha Bae

December 11, 2024

ISBN: 979-8-89480-841-3


Abstract - Through platforms such as Instagram, TikTok, and YouTube, hotels are appealing to diverse audiences, leveraging influencer and celebrity voices that resonate with specific demographics. Combining social media, influencer partnerships, celebrity endorsements, and user-generated content provides a strategic edge for hotels, enabling brands to build authentic connections, foster engagement, and instill loyalty that traditional advertising alone often struggles to achieve. With these concerns, this paper investigates how these digital tools allow hotels to showcase genuine guest experiences and create a sense of community, allowing potential guests to see real-time interactions that reflect the brand’s values. User-generated content, like guest photos and testimonials, further strengthens credibility by presenting authentic moments that potential guests can relate to. Leveraging Social Media to Maximize Hotel Marketing Effectiveness Keonha Bae When used thoughtfully, these digital strategies help hotels gain trust, increasing short-term bookings and fostering longterm loyalty. This paper describes how the hotel industry maintains a balanced and data-driven approach to influencer marketing, social media engagement, and user-generated content. This positions hotels to adapt content quickly, reach new markets, and build lasting relationships with their audience. This paper also states various strategies that allow hotels to stand out and build a brand image that resonates well beyond traditional advertising boundaries.

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