The strategic nature of business and innovation models for firms’ competitiveness

Abstract

Firms require developing new capabilities when facing fast and disruptive changes on its environment (Christensen, 2011). Hamel & Välikangas (2003) have indicated that each firm is successful until it ceases to be like this, being technological discontinuities 14, regulatory changes, geopolitical impacts, deverticalization and disintermediation of industries, sudden changes in customer´s preferences and big amount of non-traditional competitors, some of the forces that are undermining the advantages of established firms. In the past, firms worked for improving but rarely they needed to change; today the change is essential.